Welcome to Plakatstil!

lucien bernhard poster 

"Plakatstil" means "poster style" in German. Plakatstil, was an early poster style of art that began in the early 1890's and originated out of Germany.

lucien bernhard poster

Characteristics: 

1- usually bold, straight font with very simple design. 

2- flat presentation, 

3- shapes and objects are simplified, while the subject of the poster remains detailed.

julius klinger poster

What's the aim? Standardization!

lucien bernhard

The smoother the image, the better consumer identification. 

Plakatstil shied away from the tentacle/like complexity of Art Nouveau to emphasize a more modern outlook on poster art. 

hans rudi, manori, 1920

You can tell that Plakatstil has adopted the simplification proposed almost 40 years earlier by the Beggarstaffs' general shape and simple outline which become standard. 

hans rudi, neverfail, 1911

Famous Plakatstil artists include Lucian Bernhard and artist Ludwig Hohlwein.