Tuesday, April 25, 2023

Neville Brody: from challenging font legibility, to master of font branding



Why Neville Brody?

Brody is an eminent name among the twentieth century English graphic designers. 

his versatility extends to art direction and typography as well. His work include his contribution to The Face and Arena magazines. He has designed record covers for several famous music artists, including Cabaret Voltaire and Depeche Mode.

WIN by disregard of normative rules of legibility:




He has designed several popular typefaces including Arcadia, Industria, Insignia, FF Blur, FF Pop, FF Gothic, and FF Harlem. 


His work is included in the permanent collection of the Museum of Modern Art (MoMA). He was the Dean of the School of Communication at the Royal College of Art, London until September 2018. He is now Professor of Communication.

this is Brody now, for Coca Cola's first ever owned brand typeface! (check out his justification):

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