Wednesday, October 18, 2017

List of images and concepts for our Midterm Exam (Fall 2017)

List of images here.

List of concepts here.

1- Don't get scared. Remember that I'll make a selection of the images and concepts. Of the 45 images in the review, I'll pick around 30 images.

2- For the images, I just need Author, Title and Year. I have added more information because you want you to understand the relevance of these images in their historic contexts and yes, I leave up to you if you desire to say more rather than less. Please, be mindful of spelling foreign names correctly.

3- The concepts are self-explanatory. See that some the concepts (such as "New Typography," "Futurism," "Dada," "Constructivism"), also have the names of the most important graphic designers associated with said movement (underlined in red). We need to remember these names.

Any questions you have, post them here. See you next Wednesday.

Lester Beall


what we have here?

1- european influence,
2- american energy,
3- color, shape tone interacting with layering sequence, drop-outs, overlays, and other processes,
4- a carefully manipulated vocabulary,

more of Lester Beall posters here.

Mehemed Fehmy Agha (the reform of American graphic design)


Who is Mehemed Fehmy Agha?


When the extraordinary art director Dr. Mehemed Fehmy Agha arrived at Vogue’s New York offices in 1929, he ignited a thrilling design revolution, re-imagining and revamping the magazine—as well as its sister publications Vanity Fair and House & Garden—while redefining his profession for generations to come.

What do we get here?

1- No more Vogue’s old-fashioned appearance,
2- Graceful Art Deco curves and the clean lines of Constructivism.
3- No more italic lettering. Instead, we get sans serif fonts like Futura,
3- All unnecessary elements are eliminated from the pages (borders around photos, column rules, sidebars),
\4- the magazine gets a latest European avant-garde look,

the notion that graphic design had a mission higher than mere presentation soon crept into the profession. graphic designers were perceived as "consumer engineers"

poster goes to war (the enemy)



poster goes to war (our side)






Jodorowski's "The Holy Mountain"

Surrealist design techniques


1- Fumage (smoking) was a technique of automatism invented by Wolfgang Paalen (1907-1959) in the late 1930s. Here the chance imagery was provoked. by moving a candle under a sheet of paper; and random areas of soot would develop from which the mind could form images. All these techniques depend for their application upon the hallucinatory mind of the artist.

2- 
Frottage (rubbing), developed by Ernst and described by him in Beyond Painting, (1948).
3- Grattage (scraping), also a discovery of Ernst, which transferred frottage to to oil painting. In decalcomania (transferring) the image was obtained by laying arbitrary patches of color on a piece of paper. A clean piece was then rubbed gently on top. When separated, strange grottos, exotic vegetation and underwater scenes suggested themselves to the imagination. A picture was made by chance. 

surreal furniture

Lila Jang, Chair 

Lila Jang, Sofa


Salvador Dalí, Sheep Furniture

Dalí, Mae West Room (Installation)

Piri Leibovich, Chair

Chao Hui, Chair
isamo noguchi, side table

forward surrealism: surreal graffiti, street art, photography

surreal graffiti by Phlegm

same as above

Davide Luciano & Claudia Ficca

Leonora Carrington (female Surrealism)


Leonora Carrington' art often touches on alchemy and magic. In her memoir of insanity, Down and Below, she writes of her attraction for chemistry and alchemy.


Some ideas about Carrigton's art:
1- Bosch-like fantasy (she would visit the Prado Museum in the 1930s),
2- humor! (very Mexican)
3- spatial understanding of the quattrocento,
4- make your own personal mythology (in Carrington's case: Catholicism, Jewish mysticism and Celtic elements),
5- be gothic (as be weird)

Remedios Varo (female Surrealism)

the flutist

Remedios Varo's fanciful allegories -- rivers that flow out of wineglasses, troubadours who play music on strands of women's hair, men's coats that become boats -- are frequently inured by themes of isolation and confinement. Not surprising, given that the Spanish anarchist fled Europe before the start of World War II.

hairy locomotion

what do we get?
1- emblematic androgynous figures with heart-shaped faces, large almond eyes, and the aquiline noses,
2- kind of self-portraiture,
3- sense of isolation,

surrealism (interior design now)

maison moschino, milan, 2010

 same as above

same as above

what do we see here?

surrealist design installation for the home

Magritte, the graphic designer of surrealism




Magritte is the graphic designer of surrealism. Here a link to his paintings.

a certain graphic vocabulary & design became associated with modernity